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Understanding How To Use Social Media Outlets To Find and Retain Customers

Some companies misunderstand the goal when they hear their brands need social media presence. Simply creating a Twitter account for your company or brand and randomly following people is not going to win you any new customers. You must choose who you follow wisely and also learn to interact with the followers without constantly bombarding them with solicitations. UPS is a great example of how to effectively use social media outlets in today’s business world.

Take a look at who UPS follows on Twitter. They are clients with substantial shipping needs. Showing an interest in your client or customer creates good mojo between the two of you. If you’re not a well-known company, try following those who follow your competition. There’s a good chance they will follow you back.

So, then what? Well, UPS shares helpful information and interesting articles related to shipping, which is an excellent way to gain respect and interest on social media outlets. Twitter users don’t typically have time to read everything they come across on their time-line. They tend to glance at their favorite users, so if only try to sell them a product or direct them to a website, they will begin to overlook your posts unless they are in the market to buy at that moment.

Sharing interesting information is also a good way to acquire new followers. If one of your followers finds one of your company’s posts interesting, they might share it with their friends, who may in turn begin following you.

Your articles should be well written and posted on a company blog. This way, when a follower reads the title to an article they’re interested in reading, they are greeted by your company logo and the opportunity to explore your website if they choose upon clicking the link.

Forming a good relationship with your consumers promotes brand allegiance. Social media can also turn a bad situation into good. UPS has customer service representatives scouring Twitter and Facebook for customers who complain about the company. If UPS misses an important delivery deadline or the shipment arrives damaged, it’s not uncommon for a customer to mention the situation on Twitter or Facebook. The customer service representative contacts the customer and asks review and what they can do to make it right. So many times, a negative post about UPS delivery is followed up a positive post regarding UPS customer service.

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