Married Life from Hitched - Social network for married couples

Survey: Over 50% of Husbands Say they Shop for Groceries More than Wife

Oh how times have changed. In a survey of over 2,000 men between 18-49 years of age, 54% of husbands said they shop for groceries and household supplies more often than their spouses. This was part of Defy Media’s second annual Acumen Report: Brand New Man. According to this write-up in MarketingDaily, 65% of respondents said they now hold primary shopping responsibility for several household product categories, with 67% saying they enjoy shopping for the household, and close to 63% open to choosing new brands. Now, we're not sure if this means men are fickle brand loyalists or not, but 57% said they would stop buying from a company that did something offensive or illegal. We suppose it depends on what the allegations were. So how do companies reach this new modern man? According to the survey, 40% of men said they became aware of a new brand from advertising; about 24% from a YouTube video, and about 28% from social media. One final stat to leave you with that shows how the role of men in our culture is changing, 70% said they are willing to sacrifice career advancement for more time with family.

We suppose this is somewhat redeeming considering this post from last week

Views: 92


You need to be a member of Married Life from Hitched - Social network for married couples to add comments!

Join Married Life from Hitched - Social network for married couples

Hitched Podcast

Episode 580: Does Marriage Slow Use of Various Substances?

New research shows that alcohol, tobacco and cannabis use dips in men who are married. Dr. Karen Sherman explains why that might be.

© 2020   Created by hitched.   Powered by

Badges  |  Report an Issue  |  Terms of Service