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Survey: Over 50% of Husbands Say they Shop for Groceries More than Wife

Oh how times have changed. In a survey of over 2,000 men between 18-49 years of age, 54% of husbands said they shop for groceries and household supplies more often than their spouses. This was part of Defy Media’s second annual Acumen Report: Brand New Man. According to this write-up in MarketingDaily, 65% of respondents said they now hold primary shopping responsibility for several household product categories, with 67% saying they enjoy shopping for the household, and close to 63% open to choosing new brands. Now, we're not sure if this means men are fickle brand loyalists or not, but 57% said they would stop buying from a company that did something offensive or illegal. We suppose it depends on what the allegations were. So how do companies reach this new modern man? According to the survey, 40% of men said they became aware of a new brand from advertising; about 24% from a YouTube video, and about 28% from social media. One final stat to leave you with that shows how the role of men in our culture is changing, 70% said they are willing to sacrifice career advancement for more time with family.

We suppose this is somewhat redeeming considering this post from last week

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Hitched Podcast

Episode 543: Appreciation in Marriage

When you show appreciation toward your spouse, you'll be amazed at how you will set yourself up for success in your marriage. These aren't just words either. Dr. Noelle Nelson discusses.

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